Should Your Spa Specialize in One Service?
One of the growing trends for 2015 is specialty spas. Niche properties are in demand this year. If you’re a new business owner looking for a way to stand out, offering one spectacular service sets you apart from the competition. Rather than divide your time to a dozen or so treatments and package deals, offer the best massages, manicures, pedicures or facials around. This is one of the quickest ways to create a buzz in your community because you’ll be known as “the place” to go for whatever service you choose to provide. Specializing in one service allows you to cater to your customer base easier. It also makes shopping for spa furniture less grueling. Instead of maximizing your space by arranging and rearranging a variety of chairs, tables, and reception desks, you’ll purchase one type of furniture and duplicate models if it’s what works best with your spa’s layout. Choose the model of massage chair or massage table in the...