Should Your Spa Specialize in One Service?
One of the growing trends for 2015 is specialty spas. Niche properties are in demand this year. If you’re a new business owner looking for a
way to stand out, offering one spectacular service sets you apart from the
competition. Rather than divide your
time to a dozen or so treatments and package deals, offer the best massages,
manicures, pedicures or facials around.
This is one of the quickest ways to create a buzz in your community
because you’ll be known as “the place” to go for whatever service you choose to
provide.
Specializing in one service allows you to cater to your customer base
easier. It also makes shopping for spa
furniture less grueling. Instead of
maximizing your space by arranging and rearranging a variety of chairs, tables,
and reception desks, you’ll purchase one type of furniture and duplicate models
if it’s what works best with your spa’s layout.
Choose the model of massage chair or massage table in the right size for
your space and order a half dozen depending on your business’ needs. It’s a simple way to set up shop fast and add
additional pieces of furniture when time and your budget allows you to.
Whether you specialize in one service or not at your spa is your
decision. It is, however, a way to offer
convenience and affordability to customers.
Think about what you do best and find new ways to capitalize on it. If massages are “your thing,” skip the full-service
menu and hire some extra hands to help out your business. Giving your customers what they want is the
surest way to get them to return to your spa in the future.
If you’re truly fortunate to benefit from repeat customers and
referrals, you know you’ve made the right decision. As time passes and your business continues to
grow, open a second location and offer another service. You’d be surprised at how quickly word
spreads about reputable businesses.
People want to go to a trustworthy spa or salon to have services done,
and they rely on their family and friends’ feedback to help them decide where
to go.
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