Tips for Making Your Salon Male-Friendly
Many men wouldn’t be caught dead in a salon but a small population of your community enjoys regular pampering. Appeal to a larger number of these males by doing some simple things to grab their attention. Men, like women, want to go to a salon they trust. Boost their confidence in your abilities by updating décor, chairs, and massage tables. The following tips make your services more appealing to males: Start a Referral Program. Use your existing customers to refer other men to your salon. Offer them a discount or free service for doing so. It’s a great way to add to your customer base while keeping your current male customers loyal to your business. People rely on their friends and family members for honest feedback concerning businesses around town. Be the person that gives people a reason to come back and see you again by offering some type of incentive for referrals. Develop a Men’s Only Menu. Think about wh...